Genfare is committed to supporting equitable mobility, a concept that is based on making sure that all riders have access to safe, frequent, and affordable transit. One of the most effective ways a transit agency can achieve equitable mobility is with better service. A fare collection system is a prerequisite of better service by enabling agencies to understand their community and tailor solutions to meet the needs of everyone.
Achieving equitable mobility - Our whitepapers
If transit agencies remove the option to pay in cash, unbanked and underbanked riders may face even more economic hardship. Almost half of all transit riders say their primary trip purpose is getting to and from work, which proves that a lack of transportation greatly impacts people’s ability to find and maintain employment. All riders deserve fair access to transportation regardless of their identity, background, or socioeconomic status. A simplified transit experience gives riders the option to pay their fare with whatever payment method is most convenient to them.
Equitable mobility blog posts
Equitable mobility fits into the equation of calculating value – by making even more services and benefits available to all riders, regardless of their ability to pay with a bank card or with an up-front investment.