Genfare is committed to supporting equitable mobility, a concept that is based on making sure that all riders have access to safe, frequent, and affordable transit. One of the most effective ways a transit agency can achieve equitable mobility is with better service. A fare collection system is a prerequisite of better service by enabling agencies to understand their community and tailor solutions to meet the needs of everyone.
In short, we believe that to achieve equitable mobility, the best approach is better service that’s customer friendly and transparent. It starts with enabling the transit agency to understand its community and tailor solutions to meet the needs of everyone in it, with particular attention to those with limited resources – the unbanked, the underbanked, the transit dependent, the anonymous rider. Essentially, who do you serve in your community today and what behavior do you want to influence to improve their experience?
Equitable mobility blog posts
How to support underbanked and unbanked transit riders
The connection between social determinants of health and transit
Pillar 3 of equitable mobility: Realizing value and being cost-effective
Pillar 2 of equitable mobility: End-to-end solutions
Pillar 1 of equitable mobility: Know your community
Equitable mobility fits into the equation of calculating value – by making even more services and benefits available to all riders, regardless of their ability to pay with a bank card or with an up-front investment.