![equity-in-ridership riders boarding a PACE bus](https://genfare.com/wp-content/uploads/2023/11/PACE-bus-e1701374678987-1024x595.jpg)
Genfare is committed to supporting equitable mobility, a concept that is based on making sure that all riders have access to safe, frequent, and affordable transit. One of the most effective ways a transit agency can achieve equitable mobility is with better service. A fare collection system is a prerequisite of better service by enabling agencies to understand their community and tailor solutions to meet the needs of everyone.