Mike Loeffler joined Genfare’s commercial team on April 15, 2024 as Chief Revenue Officer. In his new role, Mike will be responsible for Genfare’s sales, marketing, proposals, product management, and customer care functions and will help guide strategy as a valued member of the senior leadership team.
Mike joins Genfare from Optibus, where he led regional revenue activity across all sales channels, including public transit agency, private operator, and partnership segments. Mike’s experience with using SaaS platforms to help transit agencies improve service, gain efficiency, and increase ridership will be valuable as Genfare introduces its integrated next-generation fare collection platform later this year.
Mike has more than 20 years working in the public transit industry on both the agency and technology vendor sides, including fare collection positions at Chicago Transit Authority and Cubic Transportation Systems. “Having worked on both the transit agency side and the technology vendor side, I have a very good perspective on the industry and can empathize with Genfare’s transit agency customers,” Mike says. “I’ve worked with people at all levels of transit agencies and vendors as colleagues, clients, and partners. It’s a big industry but a small world.”
Mike’s love of transit is lifelong
Mike is a self-professed transit enthusiast and advocate. In his youth, he loved riding NJ Transit into New York City, then taking the MTA to explore every corner of the city. “It was the ultimate form of urban mobility,” Mike said. “I enjoy urban chaos – big city chaos – and transit made that possible.”
Mike chose DePaul University in Chicago for college in part due to its sprawling public transit system, where he rode the CTA’s red, brown, and purple lines nearly every day. “It allowed me to explore my curiosity as it morphed into adulthood,” he says.
When Mike felt unfulfilled by his early career in media sales, he decided to bring his deep appreciation of transit to his career and pursued positions at CTA to satisfy his intellectual curiosity. That was in 2002, and except for a few years in employee benefits (which included transit benefits), he’s worked in transit ever since.
Decades later, he still resides in Chicago, just a block away from a CTA blue line station. He rarely uses his car except to get to the suburbs.
Mike’s 2024 goals
One of Mike’s first goals for the revenue team is to make sure there is complete coordination between all internal stakeholders. “I want to make sure everyone is in sync and working together,” he says. “I’m not here to change processes; just to fine-tune them.”
Other goals for Mike’s first year are to explore partnerships with other technology providers as a healthy way to grow revenue, develop more efficient processes to better serve Genfare customers, continue empowering equitable mobility, and help transit agencies optimize their resources to give the highest level of services to the greatest number of riders.
Meet Mike Loeffler, Chief Revenue Officer
As Mike gets introduced to Genfare’s people and processes, he will also begin reaching out to customers and attending conferences. Stop by booth 236 at APTA Mobility in Portland to meet Mike.
