Why Genfare
As a partner to most transit agencies of all sizes across the U.S. and Canada for over 40 years, Genfare is uniquely positioned to elevate public transit. Fare collection does not exist in a vacuum, but rather is part of a larger strategy to improve the transit experience. Genfare can help agencies achieve their goals, whether it’s through our solutions, our advocacy and thought leadership, or even help applying for grants.
Cloud-based software
Genfare is evolving the Genfare Link platform to a fully cloud-based software-as-a-service (SaaS) solution; part of our ongoing commitment to provide reliable, modern, and future-ready fare collection systems that meet the growing needs of our agencies and their riders. By moving to the cloud, Genfare Link will deliver improved scalability, performance, and long-term sustainability for your operations.
Mobile ticketing
Riders want options. Open cloud-based systems paired with mobile trip planning and ticketing platforms make it possible to not beat alternatives to transit, but to join them. Genfare’s mobile ticketing solutions pair open APIs to leverage interoperability with microtransit and shared ride providers with transit agency-branded platforms for a simplified rider experience.
Open payment
Adopting open payment lets riders pay with the contactless bank cards or mobile wallets they already carry. Riders just get on the bus and tap their debit or credit card or scan the mobile wallet on their smartphone or watch, and rest assured they are paying the right fare. Fast Fare® fareboxes can be upgraded to add open payment capability, or an Open Link validator can be mounted next to the farebox.
Automated fare collection
One way to reduce the pressure of rising operating budgets is to invest capital funds in a fare collection solution that lets you keep more of every dollar collected at the farebox. Genfare offers cost-effective hardware and software that reduces the burden of fare collection by simplifying revenue operations.
The Internet of Things
The Internet of Things (IoT) refers to the collective network of connected devices and the technology that makes communication between devices and the cloud — or between devices themselves — possible. With IoT-enabled capabilities, every aspect of a transit system and every user can be connected by compatible hardware and software. The ways the IoT can be used in transit are limitless.
Retail solutions
Empowering equitable mobility means meeting riders where they are. While it’s crucial to continue to accept cash at the farebox, cash-paying riders can’t take advantage of fare capping, transfers, and other fare structures. Making it convenient for them to digitize cash to their choice of card-based or account-based fare media makes the savings fare structures offer available to unbanked riders.
Revenue and data security
Safety and security of revenue from the farebox to the counting room, and of data from the point of sale to the bank, is a top priority of every Genfare solution. From pry-proof steel fareboxes to durable vaults, and from tokenization of bank account information to redundancies of AWS data warehouses, we take every precaution to earn your transit agency’s peace of mind knowing every transaction is secure.
Products
Featured product: Genfare Link
Genfare Link has been reimagined from the ground up as a cloud-based, one-stop fare collection platform. As a centralized back office including dynamic reporting dashboards and real-time maintenance monitoring, Genfare Link is the only platform agencies need.
Services
Genfare’s service offerings create peace of mind knowing we will be with you every step of the way from implementation through installation, and across the long lifespan of your products. We offer a variety of scaleable packages for training, maintenance and repair, and technical support, along with a deep commitment to customer care and account management.
Resources
Big plans for small agencies
Beyond Connectivity: How the Internet of Things is revolutionizing transit
Future-proof fare collection
Imagine the power of having every aspect of your transit system – and every user – connected by compatible hardware and software. Learn how Genfare leverages the Internet of Things to help your agency increase ridership and raise revenue with our simplified, empowered, and connected equitable mobility solutions.