Company Renews Technology Focus Amid Software Growth


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Elk Grove Village, Ill. – August 13, 2018 – Genfare, a leader in fare collection solutions for transit agencies of all sizes, announces that 10-year Genfare veteran Mark Mahon has been promoted to National Sales Director. In his new role, Mark will oversee the sales team, as well as lead efforts to expand Genfare’s presence in mobile ticketing, Mobility as a Service (MaaS), Software as a Service (SaaS), and ultimately, Data as a Service (DaaS).

“Mark’s wealth of experience and relationships in the public transit industry has always made him a key component of our team,” says Darren Dickson,

Genfare’s President. “He has a solid understanding of the market and its innovative technologies, which allows us to help our clients build their fare collection solutions for tomorrow—starting today.”

Mark worked for Genfare as a consultant for four years, before becoming the Director of West Coast Sales in March of 2008. Prior to that tenure, Mark worked at the RTC in Las Vegas for more than 12 years.

“I am pleased to continue to be a part of this dynamic team and to play a larger role in the outstanding growth of this organization I have observed for years,” states Mahon. “Genfare has a reputation of providing trusted fare collection solutions for its clients, and I look forward to offering additional innovative solutions and technologies as part of these efforts.”

Mark will continue to cover the Western Region until a replacement is in place.

About Genfare

Genfare’s rich history dates back to the design of the very first registering farebox, which completely transformed fare collection for public transit. Since then, Genfare has applied the power of innovation, hard work, and experience to solving today’s transit troubles and preventing tomorrow’s. Decades of experience uniquely position us to manage all aspects of fare collection, from authorizing payments to securing revenue and analyzing data. It’s only because we understand the continuously evolving needs of transit and the marketplace that we’re able to deliver comprehensive and precise solutions. Visit us at and follow us on LinkedIn: Genfare.


For media inquiries, please contact:

Christina Belmont

Marketing Manager



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