Our mission

Genfare elevates public transit by building mobility solutions that simplify the rider experience, empower equity, and connect communities.

Our transformation

Genfare has transformed from a manufacturer of fare collection hardware to a partner to transit agencies as a provider of full-scale equitable mobility solutions.

 

 

Our promise

For more than 40 years, Genfare has been the premier supplier of American-made fareboxes, but today we’re on a new journey. We’re driving the industry forward with innovative and equitable mobility solutions that let the rider pay with whatever is in their pocket.

How Genfare elevates transit

We simplify the rider experience

We simplify the rider experience by making it easy for every member of the community to pay the best fare as they move through their journey. Our products simplify and speed fare collection with clear and concise rider and operator interfaces.

We empower equitable mobility

We empower equitable mobility with cost-effective solutions that allow all riders to board transit with whatever form of payment is in their pocket. Our secure solutions empower transit agencies by reporting and providing actionable data to inform smart planning and decision-making.

We connect communities

We connect communities with seamless end-to-end mobility solutions in partnership with local businesses, schools, and organizations. Our services optimize revenue collection with responsive installation, maintenance, and technical services.

We are made in America

Genfare systems are Buy America compliant, as we make everything in our Illinois facility. We are also ISO 9001 certified, complying with international quality control in all aspects of our business.

Our history

Genfare’s roots stretch all the way back to 1880 with the invention of the very first mechanical farebox by Johnson Farebox. Over the next 100 years, Johnson Farebox competed with and eventually merged with Cleveland Farebox, Keene Farebox, and Duncan Industries, changing names a few times along the way. Then, in 1980, GFI was formed under General Signal by a group of people departing Duncan Industries, laying the groundwork for the company now known as Genfare.

1980

CENTSaBILL invented

The CENTSaBILL® farebox, which accepts paper currency, coins, and tokens, becomes the first product sold by GFI. Thousands of CENTSaBILL fareboxes remain in service today.

1998

SPX integrates General Signal

GFI Genfare, as the company is now called, retains its name as its growth accelerates under the larger parent company. By now GFI Genfare has branched beyond fareboxes to build 6,000 USPS stamp vending machines, which become the precursor to Vendstar® ticket vending machines.

2000

Odyssey farebox introduced

The Odyssey® farebox, which supported newer digital media, is introduced. In 2005, Genfare expands its footprint into multiple cities. The Odyssey farebox continued to be sold through 2022.

2012

GFI Genfare becomes SPX Genfare

The first-generation Fast Fare® farebox and e-Fare® are introduced, soon followed in 2014 by expansions into software with Genfare Link® and Mobile Link. In 2016, although still part of SPX, Genfare drops SPX from its name and logo.

2019

Eric Kaled named President

Under Eric Kaled’s leadership, Genfare begins its transformation into the equitable mobility company it is today. The pandemic accelerates demand for contactless payment options, and along with it, there is increased adoption of Genfare Link and GenPay.

2023

We celebrate our transformation

Our transformation to an equitable mobility solutions provider is celebrated. With more than 50 Genfare Link implementations and a product refresh in continuous development, Genfare is looking forward to the next 40 years of partnering with transit agencies.

Our leadership

Eric Kaled President

Eric brings more than a decade of international technology management to Genfare. He is a highly accomplished and strategic global P & L leader with an extensive background in transit, payment processing, and software and hardware innovation.

Eric is a leader of multiple businesses and possesses a broad background in payment and technology knowledge, he believes in sharing his knowledge through mentoring and stewardship.

Eric is a member of the SPX Diversity and Inclusion Executive Council. The council is designed to create greater awareness of the principles and values of diversity and inclusion, and to develop tools for more effective management that facilitates inclusion and encourages diverse perspectives.

Mike Loeffler Chief Revenue Officer

Mike is an experienced transit operations and sales professional with extensive experience building relationships and leading large projects from design and deployment to ongoing operations and maintenance. He is recognized as a strategist with the proven ability to deploy and operate programs while managing costs and mitigating risks and a leader who believes in teamwork, trust, and collaboration.

Mike leads the sales, marketing, and customer care teams and manages revenue management, sales enablement and operations functions. He serves as a strategic and commercial leader to advocate and implement sales and marketing methodologies built around customer requirements, industry innovation and product roadmap to enhance and improve how transit agencies improve revenue, ridership and mobility for their passengers.

Trivi Ravada Chief Technology Officer

With 20 years of experience in engineering and operations leadership, Trivi has led product development in several industries including building management, physical/IT security, and electronic payment.

Trivi leads engineering and product strategy for Genfare. His team is responsible for building hardware and software solutions that simplify rider experience and revenue management for Transit agencies. He is a change agent and driving transformation by adopting off-the-shelf IoT solutions to provide transit agencies with real time data to make better decisions.

Bill Kerr Commercial General Manager

Bill is an operations and technology executive with experience leading cross-functional teams to deliver complex, high-impact solutions in the public transit and payment technology sectors. With a background in fare collection hardware, cashless payment systems, and enterprise software, Bill brings a strategic mindset to delivering customer-centric innovations at scale.

In his current role, Bill provides strategic oversight and operational leadership across Genfare’s core business functions including program and project management, sales, marketing, customer care, and technical support. He is responsible delivering an exceptional end-to-end customer experience while driving organizational efficiency, growth, and innovation.

Mary Ann Alcon Chief Financial Officer

Mary Ann is CFO of Genfare as well as the companies under the SPX Communication Technologies umbrella. Mary Ann oversees financial management and budgeting and forecasting, insuring Genfare’s profitability and stability. She also provides strategic direction in developing and implementing financial strategies, policies, and procedures to support the company’s goals.

Mike Lee Director of Manufacturing & Supply Chain

Mike is an accomplished leader with a unique combination of P&L responsibility, multi-site accountability, and business development experience. He has a proven history of exceeding revenue and profitability targets by developing strong customer relationships, establishing competitive advantages, and leading multiple facets of supply chain and operations improvements.

At Genfare, Mike is responsible for manufacturing, sourcing, logistics, distribution, procurement, safety, and continuous improvement, driving improved operational/supply performance leading to overall success and increased profitability.

SPX Technologies

Genfare is part of the SPX Technologies (NYSE: SPXC) family. SPX is a Charlotte, North Carolina-based diversified, global supplier of infrastructure equipment with scalable growth platforms. With operations in 15 countries, more than 4,000 employees, and more than $1 billion in annual revenue, SPX is committed to a strong sustainability culture and a journey of continuous improvement on environmental, social and governance (ESG) issues.

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Careers

At Genfare, every employee’s voice matters. Our culture values diversity, well-being, transparency, innovation, trust, and continuous improvement. We look out of the box when evaluating what applicants can bring to the table, and offer competitive compensation, including robust, immediate benefits, as well as the opportunity to move up within Genfare and other SPX subsidiaries. Grow your career at Genfare.

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Journey with Genfare

We want to elevate transit, not just for riders, but also for the agency and the whole community. Learn how Genfare can help your agency increase ridership and raise revenue with our simplified, empowered, and connected equitable mobility solutions.

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